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Flagship • Finchley Road • Open Today 10–19
European soul for London living.
Euro Furniture London curates 120+ factories from Italy, Spain, Germany & Scandinavia — designer sofas, beds, dining, lighting and bespoke kitchens, all under one 2,500 m² roof in Swiss Cottage.
★★★★★
“Best Italian sofa experience outside Milan.”
— Charlotte H., Hampstead
Milano Cloud Sofa
from £2,490 • In stock
from £2,490 • In stock
Natuzzi • BoConcept • Calligaris • Bontempi • Tomasella • Cattelan Italia • Alf Italia • Porada •Natuzzi • BoConcept • Calligaris • Bontempi • Tomasella • Cattelan Italia • Alf Italia • Porada •
01 — Collections
Rooms that feel like Europe
From compact Marylebone flats to Surrey villas — modular systems, made-to-measure sizes and 400+ fabrics in stock.
Sofas & Armchairs
Italian Comfort Sofas
Natuzzi, Arketipo, Nicoline — deep seats, feather tops, electric recliners, 2 to 4m modular corners.
Configure yours →
Dining & Living
Dining, Tables & Chairs
Ceramic extendable tables, solid oak, velvet chairs by Calligaris & Bontempi. Seats 4 to 14 guests.
See dining →
Bedroom Atelier
Beds & Wardrobes
Storage beds, hinged & sliding wardrobes, bedside lighting. German mechanisms, 10-year guarantee.
Design bedroom →
Scandi & Modern
Contemporary Living Walls
Floating TV walls, bookcases, sideboards with LED. Made to millimetre for London alcoves.
Visit to see →
Lighting & Decor
Chairs, Lamps & Rugs
Designer accent chairs, Murano glass, Spanish rugs. Instant refresh from £149.
Shop accents →
Work & Outdoor
Office & Outdoor
Ergonomic home offices, extendable garden sets, balcony solutions for city living.
How we deliver →
02 — About Euro Furniture London
A little Italy on Finchley Road since 1998
Founded by the Ferraro family, Euro Furniture London began as a 90 m² shop importing Venetian wardrobes. Today we run North London's largest independent European furniture destination — 2,500 m², 38 room sets, own warehouse in Park Royal and in-house interior studio.
We don't do flat-pack. Every sofa frame is solid beech, every wardrobe hinge is Blum, every delivery is two-person white glove with assembly, levelling and packaging removal. That's why 68% of clients come by recommendation.
120+
European factories direct, no middlemen
European factories direct, no middlemen
38
Full room sets you can touch & test
Full room sets you can touch & test
£0
Free 3D design & home measuring
Free 3D design & home measuring
10yr
Guarantee on frames & mechanisms
Guarantee on frames & mechanisms
27years furnishing
London homes
London homes
03 — Craftsmanship
Why Europe lasts longer
Kiln-dried beech frames, cold-cured foam 35kg/m³, Oeko-Tex fabrics, full-grain leathers. Tested for 25,000 sit cycles — 5x IKEA standard. We show you cut-aways in store, not just brochures.
- ✓ FSC timber — traceable forests in Veneto & Bavaria
- ✓ Modular intelligence — washable covers, replaceable parts
- ✓ Made to order in 4–8 weeks — 400 fabrics, 60 leathers
04 — Showroom
2,500 m² in Swiss Cottage
123 Finchley Road, NW3 6LS • 2 min from Swiss Cottage tube • Free parking behind store • Dogs welcome.
Ground Floor — Living & Sofas
18 sofas, 12 dining sets, lighting gallery
18 sofas, 12 dining sets, lighting gallery
First Floor — Bedrooms
Design Studio — Free 3D planning
05 — Services
Book free designFrom sketch to sofa day
01
Home visit & measure
Free within M25. Laser measure, light check, storage audit. Same-week slots.
02
3D design in 48h
Photoreal renders, fabric swatches to your door, fixed quote — no surprises.
03
European making
Order direct to factory. Track production, quality check in Park Royal hub.
04
White-glove install
Two-person delivery, assembly, wall fixing, packaging removed. Old sofa recycled.
06 — Reviews
Loved across London
4.9 from 2,300+ verified reviews. We publish every review — good or bad.
★★★★★
“Ordered a 3.2m corner from Tomasella. Designer came home, 3D was spot on. Delivery team were angels — 5th floor, no lift!”
— Priya S., Canary Wharf★★★★★
“Compared Heal’s, BoConcept and here. Same Italian quality, £2k less. The leather smell is unreal. Will be back for bedroom.”
— James & Elena, Islington★★★★★
“Full 2-bed furnishing for rental. Trade price, inventory list, photos for agent. Rented in 4 days over asking.”
— Marcus L., Landlord, Croydon07 — Journal
Ideas, guides & store news
Buying guides, fabric care, small-space tricks and new arrivals — written by our designers.
08 — FAQ
Questions? Answered.
Yes. White-glove two-person delivery across all London boroughs in 2–5 days for stock, 4–8 weeks for made-to-order. Nationwide UK delivery available, including assembly and packaging removal.
Absolutely. 90% of our sofas, beds and wall units are made-to-order. Choose from 400+ fabrics, leathers, leg finishes and modules. Our designers create a 3D render before you commit.
We offer 0% over 12 months (subject to status), plus 10–15% trade discount for interior designers, landlords and developers with dedicated account manager.
10 years on sofa frames, 5 years on mechanisms and wardrobes, 2 years on electrical recliners. Plus lifetime care advice and spare covers.
Yes, walk-ins welcome Mon–Sat 10–19, Sun 11–17. For full design consultation we recommend booking so a designer is reserved for you.
09 — Visit us
Come sit, touch, fall in love.
123 Finchley Road, Swiss Cottage, London NW3 6LS
Mon–Sat 10:00–19:00 • Sun 11:00–17:00
020 7946 0958 • [email protected]
